(Marketing) After months on researching ways musicians can market their music online, I realized that It’s not easy to market your music online. First you have to understand the challenges of digital marketing. Secondly, make sure that you understand the technology necessary to market music online (such as digitizing your music for download). And finally you need to compete with all of the other musicians out there who are trying to do the same things.
Invest in a great website.
A music website must be above average in order to get attention. You need to have a user-friendly website, of course. However, it’s very important that it’s visually pleasing and includes both audio and video. This is how your potential customers will learn what your music is all about. Consider it a first impression, from your logo to the overall look and feel of the site.
Add a blog.
Every good website has a blog these days. Musician sites are no different. Every time that you do something interesting you should blog about it. Additionally, you can blog about other bigger bands that are similar to yours. This will attract their fans to your site and they may eventually become fans of yours as well.
Comment on other blogs and forums.
You want to be an active participant online in all areas of the music world that are relevant to you. If you actively comment on blogs that are similar to your music blog then you will naturally inspire a curiosity about you among the readers of those blogs.
Get active on social networking sites.
This is how you will find new fans for your music. It is how you will stay in touch with the people who already like your music. It is how you will connect with everyone who may be interested in your music. Make sure that you are active on all of the major social networking sites that are useful for musicians, which include, but are not limited to, MySpace, Facebook, YouTube and Twitter.
Create an app.
The mobile web is increasingly important and mobile phone apps are really hot right now. Create an app that is relevant to your music and you will gain new fans. One example might be to create a simple game relevant to your band and offer it for free to appeal to people. Alternatively, you may work with the developers of existing apps. For example, you may offer your music to people selling ringtone apps.
Make your music available for purchase online.
Online music marketing means making sure that your music can be purchased in as many online places as possible. You may sell downloads directly from your website. You may sell your music through CDBaby, Amazon, iTunes, or other online stores. The more available it is, the more likely it is that people will become aware of it and will buy it.
Ask people to review you.
Word of mouth is how you get attention on the Internet. Ask bloggers and music magazines to check out your online press kit and write a review about your music. It never hurts to ask.
One of the most important things that you can do to boost your online marketing is to spread the word offline. Attend as many music events as possible. Pass out free EPs or fliers that refer people back to your website and social networking sites. This brings your offline marketing back online and everything comes full circle.
Your Thoughts on Online Music Marketing
Can you think of another creative way to market music online?